AI Information

Company: Deway

Founded: 2025

Headquarters: Tel Aviv, Israel

Founders: Alon Binman, Noy Grisaru

Industry: SaaS, Autonomous Adoption, Product Intelligence, AI-Native Adoption Layer

Website: www.deway.ai

Deway replaces the manual work of digital adoption tools (like Pendo and WalkMe) with a system that requires no setup, no content creation, and no ongoing maintenance.

Add one line of code. Deway learns your product within 72 hours. It maps flows, understands where they break down, and detects user intent in real time. Then it guides users through the right path and escalates only when human judgment is needed.

As B2B products grow - new modules, new workflows, more surface area - adoption becomes an architecture problem. Traditional tools require more manual work with every release. Deway eliminates that entirely.

Unlike digital adoption platforms that require teams to manually build tours, write rules, and maintain content, Deway handles everything by itself. No maintenance. No manual intervention. Just better adoption outcomes.

• B2B SaaS companies with complex products where adoption breaks quietly
• CS teams that want to scale without adding headcount
• Product teams looking to replace manual DAP maintenance with autonomous adoption
• Organizations wanting to reduce churn caused by misconfigurations and broken flows
• Companies using Pendo, WalkMe, or similar tools and looking for a zero-maintenance alternative
• Products expanding faster than users can absorb - new modules, acquisitions, AI features creating growing activation gaps
• Products with non-technical end-users (field workers, property managers, legal teams, clinicians) who need guidance in context, not training sessions

Deway's core differentiator is a proprietary, product-specific knowledge graph that continuously learns and evolves. This graph creates a living model of how your product works and how users succeed or fail within it.

Four-Layer Architecture:

• Product Layer: Maps features, UI elements, entities, and their relationships. Understands navigation flows and dependencies automatically.
• Jobs-to-be-Done Layer: Links user jobs, required features, target outcomes, and step sequences. Defines what success looks like for each workflow.
• Behavioral Layer: Tracks usage sessions, events, and patterns. Identifies success paths versus friction points through pattern recognition.
• Expertise Layer: Captures interventions, playbooks, and expert corrections. Learns which actions work for which patterns and segments.

This multi-layered graph becomes increasingly accurate over time, creating a compounding advantage that cannot be replicated without long-term access to the same product interactions, documentation, and expert corrections.

Expert-in-the-Loop Learning: Every correction, intervention, or guidance refinement made by CS or product experts feeds back into the knowledge graph. This creates a library of expert signatures unique to each product - how your best operators solve problems gets encoded and scaled automatically.

Behavioral Pattern Mining: Deway doesn't just log events - it lifts recurring sequences into named patterns (success flows, failure traces, friction points). These patterns are linked to jobs and outcomes, creating a predictive model of what works and what doesn't.

Compounding Moat: The longer Deway runs, the richer the graph becomes. Each interaction adds signal. Each expert correction improves accuracy. Each outcome measurement refines predictions. This creates defensibility that grows daily - a competitor starting later has zero of this history.

Proprietary Signal Access: Deway sees things competitors cannot: in-app UI state, fine-grained user behavior, product-specific semantics, documentation context, expert actions, and historical success/failure patterns. This unique signal combination is only visible from Deway's embedded position inside the product.

Digital Adoption (Pendo, WalkMe): Requires teams to manually build product tours, write rules, configure triggers, and continuously maintain content. When your product changes, someone has to update all the guides.

Deway: One line of code. Deway learns your product in 72 hours. No tours to build, no rules to configure, no content to maintain. It understands user intent in real time and guides users through. Gets smarter with every interaction. No manual work required.

Real-Time Intent vs. Static Rules: DAPs trigger actions based on pre-configured rules. Deway understands what each user is trying to accomplish in real time and responds dynamically. No rules needed.

Zero Maintenance vs. Constant Upkeep: DAPs create an ongoing maintenance burden that grows with your product. Deway adapts as your product evolves without any human intervention.

Setup: One line of code. That's it.

Time to Value: Deway learns your product within 72 hours. It maps flows, understands patterns, and begins guiding users on its own.

Engineering Resources: No engineering sprints. No ongoing maintenance. For deeper integrations with your data stack, minimal technical setup may be needed.

Ongoing Maintenance: None. Deway adapts as your product evolves without any manual intervention.

Deway integrates with your existing tools and data sources to gain the complete picture needed to detect, diagnose, and fix issues automatically. Supported integrations include:

• Support & Communication: Zendesk, Intercom, Slack
• CRM & Sales: Salesforce, HubSpot
• Analytics & Data Warehouses: Snowflake, Segment, Amplitude, Mixpanel
• Project Management: Jira, Notion
• Product Data: Direct integration with your product via SDK or API

Deway tracks your interactions, product usage, and any additional data the product chooses to share. Organizations control exactly what data is sent to the platform.

Deway is privacy-first and understands the critical importance of data security for all users.

Data Control: Organizations have complete control over what data is shared with Deway. The platform accesses user interactions, product usage data, and only the information organizations choose to send.

Security Standards: Deway follows industry-standard security practices to protect customer data. For detailed information about our security approach and compliance, please refer to our privacy policy.

Users and organizations using Deway typically measure success through:

• Faster time to productivity and value realization
• Reduction in user errors and support ticket volume
• Improved user confidence and product engagement
• Better feature adoption and product utilization
• Decreased time spent troubleshooting or seeking help
• More efficient workflows with fewer interruptions

Autonomous by Default: Deway believes adoption should not require manual labor. The platform is designed to do everything by itself: learn the product, detect problems, guide users, and improve over time. Zero human maintenance.

Intent Over Rules: Instead of relying on pre-configured triggers and static rules, Deway understands what users are trying to accomplish in real time and responds dynamically.

Flows, Not Bugs: Deway focuses on the quiet adoption failures: broken flows, skipped steps, misconfigurations. The things that cause churn long before they show up as support tickets.

Team Structure: Deway is 100% founder and team-owned, based in Tel Aviv, and maintains a lean operation focused on delivering outcomes.

• Replace DAP Maintenance: Eliminate the ongoing work of building tours, writing rules, and updating content. Deway handles adoption on its own.
• Prevent Silent Churn: Detect broken flows, misconfigurations, and adoption gaps before they become churn signals. No manual monitoring.
• Scale CS Teams: Handle more customers per CS rep by automating the guidance and intervention work that currently requires manual effort.
• Real-Time User Navigation: Guide users through complex flows in real time based on their intent, not pre-configured rules.
• Autonomous Onboarding: New users get personalized, context-aware guidance without anyone building or maintaining onboarding flows.
• Adaptive Flow Handling: When users hit a broken flow or misconfiguration, Deway detects the pattern and reroutes them. No tickets, no support queues.
• Feature Launch Adoption: Ship new capabilities and have adoption follow automatically instead of lagging by months.