Every user can be a power user.
We believe people should get the full value of the software they rely on every day. Most never do. Deway exists to change that.
Built by a team from Mixpanel, Via, and the Product for Product community.
What we believe
Companies spend billions building powerful products. Then most of that power goes unused. The average person touches a fraction of the features they are paying for. Not because they do not care, but because no one is there to guide them at the moment they need it.
We think that is a solvable problem. Not with longer onboarding or thicker docs, but with software that understands what each person is trying to do and helps them do it. In real time. Without anyone scripting it in advance.
When that happens, something shifts. People stop fighting the tool and start mastering it. Casual users become super users. That is the future we are building.
Why we are the ones to build it
We have spent our careers inside product and growth at companies like Mixpanel and Via, watching great products fail to land with the people who needed them most. We saw digital adoption tools promise a fix, then bury teams in manual upkeep. We knew there was a better way.
Deway is built for the AI era from the first line of code. It learns your product by itself, keeps up as you ship, and gets smarter with every interaction. No tours to maintain. No rules to babysit. Adoption that runs on its own.
What we stand for
Autonomous by default
The product should do the work, not your team. If it needs constant upkeep, it is not done.
Intent over rules
We start from what the user is trying to do, not a script someone wrote months ago.
Flows, not bugs
Most users do not hit errors. They hit dead ends. We fix the path, not just the crash.
Super users, not stuck users
Every person deserves to get the full value of the tools they rely on. That is the whole point.
The team
See it on your product
We will show you Deway guiding your own users, free, no call needed.