Adoption should be autonomous
We started Deway because we saw the same pattern everywhere: great products, frustrated users. Not because the product was bad, but because users never found what it could do for them.
The problem
Digital adoption tools promised to fix this. Instead, they created a new job: building and maintaining tours, tooltips, and checklists. Every feature release meant updating dozens of guides. The workload scaled linearly with product complexity. Teams spent more time managing the tool than helping users.
Our approach
Deway is the autonomous adoption layer. One line of code. It learns your product in 72 hours, understands what users are trying to do in real time, and guides them autonomously. No tours to build. No content to maintain. It gets smarter with every interaction.
The team
We're a team of product and engineering leaders who've spent years building B2B SaaS products and watching adoption fail the same way every time. Deway is the tool we wished we had.
Alon Binman
CEO & Co-founder
Noy
CTO & Co-founder
Hadar
VP Product
Free, no call needed